National SEO Case Study

Client Background

Our client, a National B2B Company, was struggling to make an impact online. Despite being an industry leader with a wealth of expertise, their website was not reaching its full potential. Their content was abundant but lacked strategic focus, making it difficult for search engines to understand and rank their pages. Additionally, their website’s technical issues and disorganized structure were preventing them from achieving the visibility and engagement they deserved.

Challenges

Does your website have lots of content but it wasn’t created strategically? Is it not ranking for the right keywords, and visitors aren’t ready to buy because they’re too much at the top of the funnel? These were exactly the issues our client faced:

• Low Organic Search Visibility and Poor Keyword Rankings: Despite having a wealth of content, the client’s website wasn’t showing up in search results for their key industry terms. They weren’t reaching their target audience effectively, resulting in low traffic from search engines.
• Lack of Engaging Content: The content on their site was plentiful but lacked strategic focus. Visitors weren’t finding the information they needed, leading to high bounce rates and low engagement.
• Technical SEO Issues: Their site had numerous technical problems, including slow load times, broken links, and poor mobile optimization. These issues were hindering search engine crawlers and impacting user experience.
• Low Conversion Rates: Visitors who did find the site weren’t converting into leads or customers. The website’s structure and design were confusing, with a disorganized layout and navigation that made it difficult for users to find what they needed.

Strategy

Here’s how we transformed their online presence:

1. Keyword Research: We started by conducting comprehensive keyword research to identify high-impact terms that were relevant to their industry. By targeting both competitive and long-tail keywords, we aimed to capture a broad audience and improve their visibility in search results. This research formed the foundation for all subsequent SEO efforts.
2. Site Structure Overhaul: Recognizing the importance of a well-organized website, we undertook a complete site structure overhaul. We simplified the navigation to make it user-friendly and intuitive. Redundant or irrelevant pages were consolidated or removed to streamline the content. This reorganization made it easier for visitors to find the information they needed and improved the overall user experience.
3. Technical SEO Fixes: Our team conducted a comprehensive technical SEO audit to identify and address all underlying issues. We fixed broken links, improved page load times, and ensured the site was mobile-friendly. By resolving these technical problems, we enhanced the site’s performance and ensured it met search engine guidelines for indexing and ranking.
4. Content Creation: With a solid keyword strategy in place, we developed a robust content plan. We created high-quality, engaging content including blog posts, whitepapers, and case studies, all optimized for the identified keywords. This content was designed to attract and retain visitors, providing valuable information that moved them further down the sales funnel.
5. On-Page SEO Optimization: We optimized all on-page elements, including meta tags, headings, and internal linking structures. Each page was meticulously reviewed and adjusted to ensure it aligned with SEO best practices. This optimization helped search engines better understand the content and improved the site’s rankings for targeted keywords.
6. Conversion Rate Optimization: To turn visitors into leads and customers, we focused on enhancing the site’s conversion elements. We revamped the landing pages, improved calls-to-action (CTAs), and implemented A/B testing to identify the most effective strategies. These changes made it easier for visitors to take desired actions, such as filling out contact forms or downloading resources.

Results

In just 18 months, our client saw:

• 150% Increase in Organic Traffic: By addressing the key challenges and implementing a comprehensive SEO strategy, we significantly boosted the site’s organic traffic. More visitors were finding the site through search engines, leading to increased brand visibility and engagement.
• Top-10 Rankings for High-Competition Keywords: Through targeted keyword research and optimization, the client achieved top-10 rankings for several competitive industry keywords. This improved their presence in search results and attracted more qualified traffic.
• 25% Improvement in Conversion Rates: The enhanced content, improved site structure, and optimized conversion elements led to a significant increase in conversion rates. Visitors were more likely to engage with the site and take action, resulting in more leads and customers for the client.

Case Study Overview

• Client: National B2B Company
• Challenges: Low organic search visibility, poor keyword rankings, unengaging content, technical SEO issues, low conversion rates, confusing and disorganized website
• Strategies: Keyword research, site structure overhaul, technical SEO fixes, content creation, on-page SEO optimization, conversion rate optimization
• Results: 150% increase in organic traffic, top-10 keyword rankings, 25% improvement in conversion rates
• Timeline: 18 months